From NASA to AI: How Digital Twins Are Changing the Way We See the World | Rob Webster

What do NASA, the Tour de France and your local gym have in common?

The answer might surprise you: digital twins.

In this episode of Look At You Now, Craig Leslie sits down with Rob Webster, co-founder of Twin Labs, to explore how artificial intelligence is changing the way we understand the physical world.

Rob takes us on a fascinating journey from the origins of digital twins in NASA's Apollo programme to tracking the entire Tour de France, and now using everyday CCTV cameras to help businesses understand how people interact with their spaces.

But our conversation goes beyond technology.

We explore why having more information doesn't necessarily lead to better decisions, how curiosity and listening can help us solve problems, and why AI could make it possible for more people than ever to start their own businesses.

In this conversation, we explore:

• What digital twins actually are and why they matter.
• How Rob helped track the Tour de France in real time.
• How AI can turn existing CCTV cameras into useful business insights.
• Why one meaningful piece of information can be more valuable than fifty.
• The importance of curiosity, creativity and understanding what people really need.
• What makes a great co-founder relationship.
• How AI is changing entrepreneurship and creating opportunities for smaller businesses.
• Why user experience could become the biggest differentiator in an AI-driven world.

Whether you're interested in emerging technology, entrepreneurship, or simply understanding how the world around us works, this conversation offers a fresh perspective on the relationship between information, technology and human decision-making.

Connect and discover more

Twin Labs: https://twinlabs.ai/

Look At You Now: https://lookatyounowpod.com/

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